Ashly Alex holds the position of Executive Director for Environmental Services at Imdaad LLC, including its international operations, and serves as the General Manager for FARZ, the Material Recovery Facility in Dubai. With over two decades of specialized experience in the Middle Eastย Waste Management Industry, including several notable projects in the UAE, Mr. Alex advocates for an Integrated Waste Management approach, emphasizing long-term viability through resource recovery and waste reduction.
As a Mechanical Engineer with a master’s degree in international business and a member of the Chartered Institution of Wastes Management (CIWM), UK, Mr. Alex has demonstrated a proven track record in developing customized waste management plans, city waste collection services, public health and infrastructure cleaning programs, and material recovery facilities. Actively engaged in recycling initiatives and environmental awareness campaigns, Mr. Alex promotes the implementation of best practices in the industry, firmly believing in the key pillars of the UAEโs vision for a sustainable future.
Mr. Alex’s achievements include the successful implementation of the Refuse Derived Fuel facility at FARZ, which plays a major role in landfill waste diversion. He has also been instrumental in securing several prestigious contracts for Imdaad in the field of Environmental, Solutions. Additionally, Mr. Alex has been recognized for his contributions to the industry as one of the emerging leaders in the Waste and Recycling industry by Middle East Waste and Recycling Magazine.