In the fast-evolving landscape of environmental sustainability, few individuals stand out as prominently as Ashly Alex, Executive Director of Environmental Services at Imdaad LLC and General Manager of FARZ, one of Dubai’s most advanced material recovery facilities. With over two decades of experience shaping the waste management sector in the Middle East, Mr. Alex has become a leading voice for integrated waste management systems and resource recovery-driven strategies.
🌍 Engineering Sustainable Solutions
Ashly Alex’s career reflects a deep commitment to both technical precision and sustainable progress. A Mechanical Engineer with a Master’s in International Business, he combines strategic insight with operational excellence. His membership in the Chartered Institution of Wastes Management (CIWM), UK, further underscores his dedication to industry best practices.
At Imdaad and FARZ, Mr. Alex has led the implementation of innovative, end-to-end waste solutions — from customized municipal waste plans to citywide collection systems and infrastructure cleaning programs. His leadership in recycling education and environmental awareness campaigns across the UAE has played a significant role in raising public consciousness about sustainable waste handling.
🔄 Driving Impact at FARZ and Beyond
One of his hallmark achievements includes launching the Refuse Derived Fuel (RDF) facility at FARZ — a groundbreaking project that significantly diverts waste from landfills by converting non-recyclable materials into alternative fuel. This aligns with the UAE’s Net Zero goals and its ambition to lead in sustainable urban development.
Moreover, his strategic efforts have helped Imdaad secure prestigious environmental service contracts across the region, reinforcing the company’s role as a key player in the circular economy. Recognized by the Middle East Waste and Recycling Magazine as one of the industry’s emerging leaders, Mr. Alex is admired not just for his accomplishments, but for his forward-thinking approach to sustainability.
🌱 Join Ashly Alex at the PolyNext Conference 2025 – Dubai
Ashly Alex will be among the distinguished speakers and thought leaders at the 8th edition of the PolyNext Conference & Awards, happening on October 1–2, 2025, in Dubai. As a platform for advancing innovation in plastics, recycling, and sustainability, PolyNext is where visionaries, policymakers, engineers, and entrepreneurs come together to shape the future of the circular economy.
Attendees can expect engaging panels, in-depth workshops, technology showcases, and the prestigious PolyNext Awards, which recognize outstanding contributions across the plastic and waste management sectors.
📌 Why Attend?
- Hear from leaders like Ashly Alex on real-world sustainability success stories
- Discover next-gen recycling tech, circular models, and policy insights
- Network with changemakers and innovators from across the globe
👉 Learn more and register at: www.polynextconf.com
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