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From Waste to Wealth: How Strategy is Redefining the Waste Management Industry

In an era where environmental responsibility is no longer optional, waste management has emerged as a strategic frontier for innovation, profitability, and global impact. At the heart of this transformation stands Samuele Barrili, often called “The Waste Management Alchemist”, whose work has consistently turned overlooked waste streams into multi-million-dollar opportunities.

Samuele began his journey in 2009 after earning a degree in Toxicological Chemistry and joining a wastewater treatment company. From day one, he saw waste not as a problem, but as potential. That perspective became the cornerstone of his career and his proprietary SAM Method (Stream Advanced Management)—a system that has helped dozens of companies across the U.S. and Europe unlock over $25 million in profit through strategic waste stream management.

Building Businesses, Shaping Policy

With a decade of experience in sales and marketing for hazardous waste companies, Samuele rapidly rose from sales rep to marketing director. His career is marked by key milestones: entering tough markets and achieving 7-figure turnovers in year one, training international consulting firms, and advising environmental agencies like ISPRA (Italy), NESREA (Nigeria), and NEMA (Kenya).

He co-authored international publications, earned recognition from Marquis Who’s Who, and contributes strategic insights through his column in Waste Advantage Magazine. His certifications from TU Delft, Cambridge Business School, and Universidad Nacional De Córdoba underscore his commitment to both scientific rigor and practical results.

MiM®: A Strategic Ecosystem for the Circular Economy

In 2019, Samuele founded MiM Marketing Interim Managers LLC, a firm dedicated to transforming waste management businesses through:

  • M4W – Marketing for Waste: Empowering smaller waste firms with high-ROI marketing strategies to become suppliers of secondary raw materials.
  • Sam Barrili – The Waste Management Alchemist: Offering deep strategic consulting on critical raw materials and waste valorization.
  • RENTRI Facile Rifiuti: Supporting Italian SMEs with regulatory compliance and digital waste traceability under evolving laws.

MiM’s mission is clear: reshape the future of waste management by increasing profitability, efficiency, and sustainability—turning waste into value while minimizing reliance on virgin materials.


Why Events Like PolyNext Matter Now More Than Ever

As the world awakens to the environmental cost of waste, platforms like PolyNext Awards & Conference 2025 are not just timely—they are vital. Held in Dubai on October 1–2, PolyNext brings together global innovators, policymakers, and leaders to explore the future of plastic innovation and circularity.

Whether you’re a start-up in sustainable packaging, a multinational in plastic recovery, or a strategy consultant like myself, PolyNext offers unmatched opportunities to collaborate, learn, and lead. The conversations it sparks are exactly what our planet—and industry—urgently need.

➡️ Let’s stop managing waste—and start managing opportunity.
I’ll be following the insights from PolyNext closely. If you’re in this space, you should too.

👉 Learn more and join the movement: www.polynextconf.com

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