Miretta Soini is a B2B marketing and brand strategist recognized for her leadership in sustainable marketing within the packaging industry. As Marketing & Communications Specialist for Wipak’s Food and Pouch Divisions, she uses storytelling to make complex topics — like plastic, sustainability, recyclability, and circular economy — accessible and engaging. Miretta drives strategies that humanize technical innovation and push the industry toward authentic, customer-centric communication. Her thought leadership on LinkedIn often inspires conversations around flexible packaging, sustainability, and modern marketing realities.